StediHunt Launch. | HayesMedia.co.za

StediHunt Launch

BUILT FOR THE
HUNT.

A cinematic product launch campaign introducing Stedi Hunt to the hunting market through authentic outdoor storytelling, real-world product usage, and conversion-focused digital assets.

Hero Brand Film

A cinematic flagship video capturing the complete luxury journey from private jet to executive ground transfer.

Paid Advertising Creatives

Portrait and square ad variants designed to drive high-intent charter and transfer enquiries.

Email Marketing Assets

Premium static creatives used to nurture prospects and convert warm leads into bookings.

Organic Social Content

A month of curated content showcasing the lifestyle, service, and exclusivity behind both brands.

Hayes Media partnered with Stedi Hunt during its launch phase to position the brand and product for the South African hunting market through cinematic storytelling and authentic outdoor content. The product, a compact rifle stabilisation attachment designed for hunters, was introduced through a campaign focused on real-world usage rather than traditional product advertising.

To create authenticity and trust around a completely new product entering the market, we took the campaign directly into a real hunting environment. Working on location at a farm, the content focused on showcasing an experienced hunter naturally using the product in the field, allowing audiences to immediately understand its functionality, practicality, and value within an authentic setting.

The campaign combined cinematic outdoor visuals, grounded storytelling, and product-focused shooting to position the Stedi Hunt system as an essential addition to a hunter’s setup. Alongside the content production, Hayes Media also designed and launched the brand’s website while developing event marketing banners and supporting visual assets for in-person activations and exhibitions.

The launch generated strong demand immediately, with the product selling out shortly after release.