Canon Cinema | HayesMedia.co.za

CANON CINEMA

BUILT FOR THE NARRATIVE
POWERED BY CANON.

Proving that a compact cinema rig can capture larger-than-life stories in the hands of the right filmmaker.

Hero Brand Film

A cinematic flagship video capturing the complete luxury journey from private jet to executive ground transfer.

Paid Advertising Creatives

Portrait and square ad variants designed to drive high-intent charter and transfer enquiries.

Email Marketing Assets

Premium static creatives used to nurture prospects and convert warm leads into bookings.

Organic Social Content

A month of curated content showcasing the lifestyle, service, and exclusivity behind both brands.

Canon partnered with Hayes Media to create an awareness campaign that demonstrated the capabilities of its Cinema EOS range to professional cinematographers and filmmakers. To bring credibility and authenticity to the campaign, we collaborated with Aziz Jacobs, an experienced cinematographer and former SuperSport presenter who now works on major commercial productions and Netflix projects. Aziz was equipped with the Canon C50, Canon C400, and a selection of cinema lenses, and challenged to produce a cinematic McLaren commercial. The campaign showcased the image quality, flexibility, and professional performance of Canon’s cinema ecosystem through a high-end production that resonated directly with the filmmaking community.

The strategy was to place Canon’s cinema cameras in the hands of a respected industry professional and allow the work to speak for itself. By partnering with Aziz Jacobs, a cinematographer trusted within the filmmaking community, we created an authentic demonstration of what the Canon C50 and C400 are capable of in a real-world commercial production. The resulting content was distributed through YouTube, paid advertising, and email marketing, driving targeted traffic to a dedicated landing page where interested filmmakers could learn more and submit enquiries.