Hero Brand Film
A cinematic flagship video capturing the complete luxury journey from private jet to executive ground transfer.
CANON CINEMA
REDEFINING SECURITY.
THROUGH LUXURY.
Proving that a compact cinema rig can capture larger-than-life stories in the hands of the right filmmaker.
Paid Advertising Creatives
Portrait and square ad variants designed to drive high-intent charter and transfer enquiries.
Email Marketing Assets
Premium static creatives used to nurture prospects and convert warm leads into bookings.
Organic Social Content
A month of curated content showcasing the lifestyle, service, and exclusivity behind both brands.
Hayes Media managed the complete digital ecosystem for IBV International Vaults, combining performance marketing, luxury-focused storytelling, and high-end content production to position the brand as the premium choice for private vault storage. Rather than focusing purely on the vaults themselves, the strategy centred around the lifestyle, exclusivity, and peace of mind associated with protecting high-value assets.
The campaign shifted the conversation from “why should I store valuables?” to “what valuable items deserve this level of protection?” To achieve this, we partnered with luxury lifestyle influencer Genevieve Trimble and developed a cinematic brand campaign built around aspirational living, high-end jewellery, and premium experiences. This approach allowed audiences to emotionally connect with the lifestyle associated with IBV rather than viewing the service as a traditional security product.
Alongside the hero campaign, Hayes Media handled every aspect of the brand’s digital presence, including Google Ads, Meta advertising, landing pages, social media management, photography, graphic design, and brand film production. The strategy focused on combining luxury branding with conversion-driven systems to generate both awareness and qualified leads at scale while strengthening IBV’s positioning within the premium wealth and asset protection market.
Attract
A respected cinematographer showcased Canon Cinema EOS in a real-world commercial production.
Engage
YouTube videos and short-form content demonstrated the cameras' image quality, workflow, and professional capabilities.
Convert
Paid ads and email campaigns directed filmmakers to a dedicated landing page to learn more and enquire.
Scale
Performance data was used to refine targeting, messaging, and creative.
REACH
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